Site Information

 Loading... Please wait...

Greenheart Shop Blog

Introducing PINTL+KEYT: a bold, new ethical fashion brand about to hit the streets of Chicago!

Posted by Anni Metz on

Have you heard? There’s a new ethical fashion brand coming to Chicago, and they’re debuting their line Monday night, November 14th, at Greenheart Shop! PINTL + KEYT was founded in 2015 by designers Shifra Whiteman, Leah Whiteman, and Katie Chappuis. We caught up with co-founders (and sisters!) Shifra and Leah Whiteman to talk about the brand, which Leah describes as “a designer collective first; [we] each [have] ...a very distinct style and direction. Through collaboration, we use inspiration from all across the spectrum to push us forward and tell a story.”

Read our interview below, then scroll down a bit more for the details of their event at our shop on Monday night. We hope to see you there!

Why was it important to you that PINTL + KEYT be a fair trade brand? How did that decision affect the way you run the business?

We focus on aesthetics and design first. All three of us are textile designers and we have wanted to share our creative expressions using garments as our canvas for some time now. After educating ourselves about the ethical, labor, and environmental issues that stem from the fashion industry, we decided that from the very beginning we would manufacture our products to avoid exploitation of people and planet as best as we can. The cotton we use for our garments is organic, for this first collection we focused on digital printing to produce less waste, and the women who sew our garments are paid a fair wage.

Why did you choose to produce your line in India?

India is already known for their rich and amazing history in textiles, from block printing, screen printing, dyeing and more. Also as a country that still produces fabric, they are able and eager to work with advancing technology in the field. Naturally, since PINTL+KEYT focuses on textile design, India seemed like the best place to manufacture our goods. Allowing women, who aren't always given the opportunity to work, a chance to make a living wage and produce for their families was something we felt strongly about. Once we found our manufacturers, met the ladies over Skype and heard about the difference producing PINTL+KEYT's garments makes in their lives, we knew we made the right choice.

The patterns on your textiles are so fun and unique! Can you tell us a bit about your design process?

Since all three of us at PINTL+KEYT are textile designers, we typically start by sharing our individual sketches and ideas, and then we find the designs that work together to expand on. Finding a color palette that works with the prints and playing with scale turns into a fun game. It really is a collaborative experience playing around with each other’s prints, choosing colors, and experimenting with scale to make sure that each print on a single garment looks amazing on its own, as well as together as a collection.

Tell us more about your first line. What do you think will draw consumers to the PINTL+KEYT look?

We designed this first collection with real women in mind. We know most women aren't the classic American Model standard - hourglass figure, size 2, 5"9’. We wanted to make sure our pieces look great on many types of women - women like us! The prints are bold and colorful while the garments are simple, soft, and breathable. The skirts and dresses even have pockets! (Because you can NEVER get enough pockets!) We believe that our prints and colors are fresh and somewhat new for the fair trade world. A PINTL+KEYT piece will definitely stand out in a wardrobe, while keeping you feeling super comfortable. Plus, every time someone asks where you got that sweet PINTL+KEYT garment, it allows you to share and educate about ethical fashion.

We’re excited for your line to launch! What can we expect from you guys in the future?

We are hoping to focus on our current garment collection and introduce new textiles to the mix come Summer 2017. Maybe adding a new style top or dress, or even introducing a tote bag - who knows? But we are very excited and eager to see how people respond to this first collection. What we do know is that we plan on growing creatively, designing new textiles, pushing ethical fashion education and spreading that PINTL+KEYT garment love! 


We hope you'll be able to join Greenheart Shop & our friends at PINTL+KEYT for a preview of their premiere line of ethically-made apparel this Monday night. Attendees will get the chance to try on samples AND purchase pieces from PINTL+KEYT's first collection! Raise a glass and let's celebrate the future of fair trade fashion! Details & RSVP here

Clean Cotton: What is it & why is it important?

You've cleaned up your diet and your fridge is stocked with free range poultry, organic produce, and fair trade brown rice (that's a thing!). You only use all-natural, eco-friendly soaps, skincare products, and cosmetics. You might even diffuse oils and burn sage to make your home smell nice. Sounds like you're really rocking the eco [...]

Read More »


Greenheart's Picks: Top 3 Spots for Fall Walks in Chicago

Okay, so admittedly, it’s 90+ degrees outside as I write this. But Labor Day has come and gone and this is Chicago - fall is on its way. It’s the season of pumpkin spice lattes or apple cider (I’m a cider girl myself, but literally everyone else on GHS staff is on #teamPSL!), changing leaves, [...]

Read More »


A Day in the Life: Sales Manager, Jennifer Williams

Jennifer Williams is the sales manager for Sobremesa, Greenheart Shop’s line of fair trade tabletop and home decor items. She serves as the main point of contact for our wholesale customers around the country, finding new customers and selling the line at trade shows, and working with various rep groups to reach new customers.On Wednesday, [...]

Read More »


Fashion Blogger Carly Gerber: My Journey Toward Conscious Consumerism

During a family vacation in Hawaii, I was sunbathing by the pool when my mom struck up a conversation with a fellow hotel guest. She explained how her daughter, who was a high school student at the time, had created a fashion blog. My ears perked up. I absolutely loved that a teenager began a [...]

Read More »


Round up your Receipt: Make Big Change with your Small Change

Our store in Old Town is rolling out a new program that makes it easy for you to donate to causes you're passionate about. Our new "Round up your Receipt" program, is , according to Greenheart Shop manager Allison Geitner, "a way to donate your extra change to rotating organizations that do good. It is [...]

Read More »


Pickles: Make Summer Last a Little Longer

I've always been a fan of pickles, but I recently had a baby, so for the last year, my love of pickles has been in overdrive. I've been gobbling up anything salty, sweet, and crunchy I can get a hold of, and my current favorite pickle varieties are classic cucumbers with dill, spicy cucumbers, sweet [...]

Read More »


Back to School: Ethical Finds for College Students

Calling all social justice-minded college students! Headed back to campus in a few weeks? We've got everything you need to outfit your room and your life in fair trade fashion this fall. Whether you'll be living in a dorm room or an apartment, have roommates or are living solo, are studying Economics, Spanish, or Physics, [...]

Read More »


How It's Made: Recycled Glass from COPAVIC

Fun fact: Glass is one of the only materials in the world that can be recycled infinitely without losing any of its strength or quality. We're huge fans of the 3 R's here at Greenheart Shop, which is why all of the glass products we carry are made from recycled materials. We're reducing waste by [...]

Read More »


What We’re Reading: Our staff's favorite blogs (July edition)

Photos via: 1 / 2 / 3 / 4The Good Trade:Written by editor Amyann Caldwell and a team of writers, The Good Trade tackles all kinds of issues that will interest conscious consumers looking to use their dollars for good. Over the last 2 years, they’ve partnered with and shared about a lot of our favorite brands (many of them are our [...]

Read More »